RIVALRY

RIVALRY

RIVALRY / ELIZABETH SHOPPING CENTRE / 2016 / RETAIL

 

Rivalry, an established streetwear fashion destination, were requiring to expand their store and increase their brand awareness by rebranding their retail fitouts. With the demographic and selection of fashion in mind, we found inspiration from New York Subways to create the new look fitout for the brand.

Through the use of concrete, brick, industrial lighting, signage and colours associated with the underground terminals, we were able to bring this concept to life.

This concept completes the overall branding of Rivalry and will this, they have been able to remodel their website and marketing assets to suit the direction of the brand moving forward.

Other projects:
2017 / Colonnades Shopping Centre
2014 / Harbour Town Adelaide