SPORTSPOWER / ELIZABETH SHOPPING CENTRE / 2017 / RETAIL
With such a large variety of products to sell, the concept for Sportspower was kept simple. With so many colourful options of sporting goods, we wanted to play on this by creating a dark concept which made the product on the walls stand out.
With this store having such a large open ceiling, we had the opportunity to install large scale LED lighting to achieve depth within the fitout. The lighting plan for this store was designed around the concept areas and was used to really define these spaces.
We installed white painted lines on the concrete flooring to determine the walkways of this store. This concept tied back to the painted lines you would see on any sporting ground or court.
Overall, this store is impacting from the shopfront right all the way through to back of the store. This timeless design will be impacting for many more years to come.
2018 / Renmark Square
2016 / Harbour Town Adelaide
2015 / Norwood Place
2014 / Colonnades Shopping Centre